What is Pay Per Play Ads ?
Pay Per Play (PPP) is a new and unique online advertising medium that plays 5 sec audio advertisements on websites that embed the PPP code on their website pages.
Audio ads are only heard on web pages where the website owner has put PPP code.
PPP audio ads are delivered as per the contextually related readable text content of the page on which the PPP code is placed. So, if you have a webpage with Pay per play code that has text related to Pizza, probably you will hear an audio ad related to Pizza or fast food.
Audio ads delivered by "pay per play" are just 5 seconds in length and a website visitor will only hear one 5 second advertisement per visit to any specific web page where the PPP code has been inserted. The visitor will only hear one audio ad for every 3 minutes they visit if they have already heard an audio ad on another page of the same website.
Pay Per Play is an innovative online advertising and now in huge demand by major branding advertisers all over the world. It opens another revenue stream with just a 5 second advertisement for webmasters. As of 12/29/2007 the Pay Per Play network has grown to over 6 million websites.
How Does Pay Per Play Work ?
PPP audio ads are heard as soon as a visitor arrives on a web page where the PPP code is inserted. The audio advertisement is that it is only heard and not seen and requires no action from a website visitor.
One of the best things of running PPP ads on your website is the fact that your visitors never leave your webpage. This gives you the opportunity to continue to earn from your visitors.
PPP audio ads play automatically for 5 seconds so website owners need to choose specific pages of their website where it is appropriate for their visitors to hear a single 5 second audio advertisement. Five seconds isnít long enough to be obtrusive, but it is long enough for your advertisers to get the word out.
You should be aware that PPP audio ads are not appropriate for all web pages. It is up to the website owner where they will place audio ads.